Linebreak’s AI platform
Inside Future Advantage
Future Advantage is Linebreak’s AI platform for finding new sources of value creation in what your business already does well. It returns a shortlist of opportunities, each with supporting evidence, possible routes and a proposed first test.
Linebreak’s senior advisors help you assess the options and decide what to pursue. When a first version needs to be built, New Icon, Linebreak’s software and innovation team, builds and tests it with customers, then helps put the selected route into action.
Where your capabilities meet demand
Each run takes one business question, framed with you. Future Advantage crosses what your business can deliver with what customers need and will pay for, and identifies the opportunities where the two meet.
- Activities and capabilities
Your offers, capabilities, customers and operating constraints, organised using a shared vocabulary to compare what your business can deliver.
- Customer needs and market change
Customer demand, competitors, delivery economics and technology shifts that could change what buyers need or will pay for.
- Encoded Linebreak expertise
Linebreak’s enterprise technology and commercial experience, built into the research methods and assessment criteria, with additional insight from its wider ecosystem.
From evidence to activation
Linebreak takes the research from Future Advantage through senior review and, for selected opportunities, through development and customer testing to putting the selected route into action. Linebreak’s senior advisors and New Icon work with you throughout.
The evidence
Future AdvantageAI business researchers break the question into sub-questions and gather evidence for each, building a connected picture of potential business opportunities. An AI review jury then challenges every opportunity on customer relevance, capability fit and commercial logic. The strongest opportunities become revenue options for your review, each with possible routes and a proposed first test. The platform keeps this opportunity set current as markets move.
- Business questionFramed from your business, your market and Linebreak’s expertise.
- AI business researchersBreak it into sub-questions and gather the evidence.
- OpportunitiesPotential business opportunities identified by the research.
- AI review juryTests each on customer relevance, capability fit and commercial logic.
- Revenue optionsThe strongest opportunities, ready for your review.
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The decision
Linebreak’s senior advisorsLinebreak’s senior advisors assess the options with your leadership team and decide with you which merit attention. For the one you choose, you agree together on the capabilities it needs, the route to pursue and the first test.
The route can run inside the business, through a partner or an acquisition, or as a new company.
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The activation
New IconNew Icon, Linebreak’s software and innovation team, builds the first version and tests it with customers. How they respond shows whether the opportunity deserves more investment. If you go ahead, New Icon implements the route you choose.
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A shortlist you can act on
Each revenue option is a recommendation from Future Advantage, with proposed answers to the questions a board will ask.
- The opportunity
What to offer, who would buy it and why the timing is right.
- Supporting evidence
The supporting sources and the results of the AI review.
- Possible routes
The capabilities it needs, the ones you already have, and the options to build, partner or acquire for the rest.
- A proposed first test
A small market test to assess customer demand for the proposed offer.
When you take an opportunity forward with Linebreak, our senior advisors work with your leadership team to agree the route and the first test, and Linebreak stays with you as the route is put into action.
Before a deal and across a portfolio
For private equity firms, the same approach can support revenue growth and value creation across portfolio companies.
In due diligence, Future Advantage researches the value a company could create under your ownership, and Linebreak’s senior advisors assess it with your deal team. After the deal, the platform identifies options for each portfolio company’s next source of revenue, with the evidence to put before its board.
Where we engageWhere to go next
An acquisition, a business you want to grow or an idea worth exploring. Tell us what’s on your mind.